MedMen Enterprises Inc. (“MedMen” or the “Company”) (CSE: MMEN) (OTCQX:MMNFF) made history yesterday with it’s new commercial that chronicles the U.S’s history with cannabis featuring Jesse Williamsctor best known for his role in popular television series Grey’s Anatomy. Supported by on of the largest integrated marketing campaigns that company has had to date, the commercial titled “The New Normal” was directed by Academy Award winner Spike Jonze. MedMen’s ‘The New Normal’ campaign includes spots on major TV networks (such as Bravo, CBS, Food Network, Lifetime, Sports Network, and Oxygen) print ads (including national ad placements in Rolling Stone and US Weekly), Sirius XM, podcasts and radio, digital, pre-roll and programmatic ads.
The commercial chronicles society’s changing views of the plant in question. Taking place from pre-prohibition to the modern day. Looking back through America’s history, from George Washington’s hemp, to Reefer Madness propaganda. The New Normal takes viewiers on a journey through the wrongs of the past and a hopeful view for the future.
Jesse Williams will appear on the cover of EMBER volume 4, MedMen’s in-house magazine. The magazine will be free with purchase at every MedMen store beginning February 25, 2019. It will also be distributed at Barnes & Noble bookstores nationwide and select stores.
All of this content as well as a brief history of cannabis and more is available on www.medmen.com.